andrew and i went to the mall today and there was a store called boxlunch that neither of us had ever heard of but when we went in i was like “this seems like a less goth teen hot topic” so i looked it up and it’s literally owned by hot topic but marketed toward people who no longer feel comfortable navigating around hot topic teens but still wanna pay too much for nerd shit
The employees told me that they wanted the nerd aspect without the goth, which lead to this.
I would also really like to point out that this seems like a good company, though. For every $10 you pay they donate money for food to the homeless or animal shelters.