In no time the friends were sauntering into the local bank to get a loan for their new business, “wearing jeans, smelling of herbs, and armed with Tupperware containers of Mo’s 36 and Sleepytime blends.” They called their company Celestial Seasonings, after co-founder Lucinda Ziesing’s flowername.
But there might be another reason they named it “celestial.” Mo Siegel and John Hay, two of the founders, were avid believers in a new-age bible called The Urantia Book, which followers call “an epochal revelation authored solely by celestial beings.” The book touches upon everything from mind control to a eugenics plot to eliminate the “inferior races” of our great nation.